Here We Go!

Yigal Fortuin

The Flying Rooster is up and running! The right spirit is there and we are looking forward to the next steps. A lot of people ask me in what way The Flying Rooster operates differently from other international artist development companies? Of course I will not give away all our new ideas regarding how to “make money with a smile” in the entertainment business, but what I can tell you is we have a completely different approach to the market. Combining networks and new digital marketing strategies are the key words. To be able to work so closely together with my partner Theo Roos gives me a lot of positive energy and I’m amazed about his ambition. After all the man has a fascinating track record, so to start a new adventure like The Flying Rooster shows his true dedication and love for the music industry.

We try to be creative and innovative at the same time. I can say there’s a good match between us and the combination of bringing together the healthy elements of the traditional music industry and the new digital opportunities will in my opinion certainly set a new standard in music entertainment. I’m most confident it will bring us success in the nearby future. So just have a brief look on this website once in a while to see what we are up to and don’t forget to try to make every day an interesting one by giving everything you got. Have a good one!    

 

 

Why oh Why?

Theo Roos

Many of my business friends were surprised to hear that after an eventful 42-years of music & media business life from which I said goodbye last year, I have decided NOT to stay “in pension” and start a new venture. The answer is very simple; I just LOVE music and I just LOVE the music business. My new company is called The Flying Rooster.

There are also plenty of friends who claim that the present economic climate in the record business and the major problems with all the piracy and illegal file sharing, there just is NO FUTURE !?! That’s a whole lot of B-S. This, my friends, is the best possible time to start a new initiative, because, out of the present situation of industry chaos there will be new business models created which will result in an even more vibrant, creative, innovative music scene and... I want to be PART OF IT!!!  And..I am not alone. My partner Yigal Fortuin may be much younger than I am, but had his good share of artist management experience with the acts Within Temptation and Silkstone as well as being involved in various Media and Internet start-ups. The guys from Fortress Music (www.fortressmusic.com) will organize the European Internet and Street marketing for our artists.

In the early Eighties, when I started my company The Flying Dutchman, record label times were difficult (just remember Polygram having to sell-off their entire music publishing business in order to stay afloat). It proved for me to be a very successful time with The Flying Dutchman, the launch and building of the Music & Media European radio trade magazine, with Billboard, The International Music & Media conferences in Montreux and Amsterdam and BPI. To work on the European careers of giants like Phil Collins, Genesis, Stevie Nicks, Shalamar and many others was a real honor. And that all took place in also a difficult economic climate.

The time we live in now is probably the most exciting time for entrepreneurs to take part in the global music business evolution and the birth of a new music world order... Sure, the international major record companies are in the midst of coping with the biggest and most fundamental changes they ever experienced. They are reforming. And it is a terrific time for new independents who are involved in all aspects of an artists career. Music is more popular than ever and there are many new ways to be involved and be successful. Our aim with our artists is to create the best music, the best visuals, the best performances, the best events, the best promotion skills, the best representation, the best exploitation of their rights, the best business opportunities and the best partnerships. So...contact us...and...watch this space.